Episode 58: The One About Using LinkedIn for Success

There appear to be economic headwinds as we move into 2023. Tools like LinkedIn can be one of the most powerful weapons in your branding, sales, or employment arsenal. That is, if you know how to use it effectively…

In a recent discussion on using Social Media on the podcast, we acknowledged the fact that while all 4 of us have years of expertise in using social tools, none of us are world-renowned experts who train other people how to use them. Luckily we’re friends with a person who is.

Richard Bliss is 8th on LinkedIn’s list of top global social selling experts. He’s an author who’s latest book is called DigitalFirst Leadership, and heads up BlissPoint Consulting which enables leaders to leverage the language of social media to extend their voice, vision and message. And don’t forget that he publishes an annual research report on the LinkedIn Algorithm…

So yeah. He knows what he’s talking about when it comes to using LinkedIn for success.

We asked him to sit down with us and talk through some of our observations and point out a few of his strategies for maximizing your effectiveness on LinkedIn.

For all the cats out there who are interested in upping their game on the socials, you’ll want to grab a pen and a notebook…

In this episode:

  • What are some key strategies for building a successful and effective LinkedIn profile?
  • What are some common mistakes people make on business social sites?
  • How do you better understand the algorithm to maximize viewership of posts and articles?
  • What are tips for finding a client or career opportunity?
  • What are some effective ways to grow your network?

Check out BlissPoint’s website at https://www.blisspointconsult.com/ and request a copy of the 2022 LinkedIn Algorithm Report.

Also check out Richard’s latest book on Amazon: “DigitalFirst Leadership: Master Social Media | Build Online Presence | Lead Your Tribe” https://www.amazon.com/DigitalFirst-Leadership-Master-Social-Presence-ebook/dp/B091MD5DL7?ref_=ast_sto_dp

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